French Canadian, Patrice Goulet, has been in the fashion industry all his career, having started off studying fashion design at College Marie-Victorin which led him to entering the young Canadian designer competition. It was there that the show’s stylist, Sylvie Desbois introduced him to photographer Geraldo Pace. Patrice discovered his love of styling working with Geraldo and never looked back!

Patrice's in-depth knowledge of garment construction enabled him to excel at styling. Opportunity took him to Chicago where he worked for 14 years as a freelance stylist. Lands’ End became a client during this time, soon approaching him with an offer to join their team full time. Having battled cancer in his 30’s, Patrice seized the chance to simplify his life while still exercising his creative talents.

During his tenure at Lands’ End, he rose through the department to become head of styling, overseeing staff and freelancers. He was in charge of all brand images for Lands’end, from catalog to campaigns, social media to video. Patrice used his creative strengths and talents to sell the Lands' End brand, elevating their style in a way that makes the brand accessible and desirable to customers around the world.

And now, after 16 years, Patrice is excited to begin this new chapter, open to new avenues and excited about exploring new ways to utilize his talents…